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HUBSPOT TRADEMARK USAGE GUIDELINES

guidelines_the-sprocket 
 
The sprocket. It’s big, it’s orange, and it’s pretty recognizable. Here at HubSpot, we take pride in our logos and trademarks, so we wanted to share some guidelines for using them.
 
 
 
First, a reminder on the ground rules:
 
HubSpot, the sprocket design, the HubSpot logos, and other marks that we use are our trademarks (or simply, “marks”). For a list of some of our marks, check out Our Trademarks page. The appearance, layout, color scheme, and design of the HubSpot site are part of HubSpot’s protected trade dress. As laid out in our Website TOU and Terms of Service, these are HubSpot’s intellectual property and you may not use them without our prior written permission. 
 
If we think that your use of our property is in violation of any of our legal terms or these guidelines, or if we feel that your use isn’t in HubSpot’s best interest, we can revoke your right to use our property at any time. 
 
If you’re looking to link to our site, republish our images, or reference our text content, check out our Content Usage Guidelines.

For partners and other HubSpot affiliates:

  • If you are a HubSpot Solutions Partner, your use of our marks is governed by the “Trademarks” section of the HubSpot Solutions Partner Program Agreement and the HubSpot Solutions Partner Promotion Guidelines.
  • If you are a HubSpot App Partner, your use of our marks is governed by the “Trademarks” section of the HubSpot App Partner Program Agreement and the HubSpot App Partner Program Branding Guidelines.
  • If you participate in one of our other partner or affiliate programs -- such as the HubSpot for Startups Partner program, Marketing Affiliate program, HubSpot User Group (HUG) Leaders program, or Education Partner program -- your use of our marks is governed by your program or affiliate agreement. You can find these on our legal terms page.
  • If you want to use our marks and logos outside the scope of your program or affiliate agreement with us or in a way that implies we endorse, sponsor or approve of your services or products, you will need to seek written permission from us by emailing trademarks@hubspot.com.
  • You may not alter any partner badges or awards that we provide to you, including changing any information included in the badge or award, such as the date it displays. If you need to update a user level certificate for a partner related certification you’ve obtained from the HubSpot Academy, please see more information and instructions on how to do so here.
  • You may ask for an updated partner badge if you uptier or downtier by reaching out to partners@hubspot.com. Please use the most up-to-date version of your partner badge on your website and marketing materials.

For journalists and the media:

  • Looking for basics, logos, and expert sources for HubSpot? Check out our Newsroom to get the latest.

For HubSpot Academy grads:

  • The HubSpot Academy badges and certificates are available once you’ve successfully completed the relevant certification program.
  • General guidelines for badges and certificates are available on the Academy FAQ page, with additional details on our certification expiration policy here.
  • You may not alter any badges or certificates that we provide you with, including changing the date a certificate displays. If you need to update a user level certificate badge with a change in your name, you can do so by going into your HubSpot account and following these instructions.
  • You and your company may not sell, transfer, or use Academy certifications for profit.
  • If you’ve got questions about the use of the Academy marks, get in touch with us at academy@hubspot.com.

For everyone:

  • Your use of the marks should not suggest any sponsorship or endorsement by us, and shouldn’t confuse our brands with any other brands.
    • This means that you can’t place our marks and logos on your website (other than Academy or partner badges and certificates, or other program or affiliate logos that we provide to you) unless you receive written permission from us.
    • This also means that you can’t use or register a domain name that incorporates or is similar to our trademarks.
  • Please don’t do any of the following:
    • Combine any of our marks with your name, your marks, or any generic terms
    • Incorporate any of our marks into your name or logo
    • Change the color of our logo 
    • Photoshop or otherwise modify our logos
    • Use old versions of our logos
    • Use our sprocket logo as a letter in any word, other than where published by us
    • Add words directly around the logos
    • Overlap our logo with shapes or photos
    • Associate our marks with any vulgar, obscene, indecent or unlawful material
    • Translate our marks into other languages
  • You may use a HubSpot trademark, brand name, or product name (but not a stylized version of any HubSpot mark, and not any HubSpot logos or icons) in a referential phrase to describe that your business uses HubSpot or offers products or services related to HubSpot, and provided:
    • Your use of the HubSpot word mark is referential and less prominent than your own business name or brand in the rest of the description. An example would be “[Solution Partner's] webinar for HubSpot® platform users "or “[Solution Partner] provides implementation services for users of HubSpot software.” 
    • Your use, mention, or reference to HubSpot and/or its products does not deprecate HubSpot and/or its products.
    • You do not use any HubSpot stylized logo, images, product icons, or other HubSpot-owned graphic symbols without HubSpot’s express written permission.
    • You include a disclaimer, such as: “This webinar is independent of HubSpot, Inc., and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by HubSpot, Inc.”
  • You may not create a Twitter handle or other social media account whose username or title could suggest affiliation with or endorsement by us.
  • You may not use our marks in any advertising creative or copy (digital, social, PPC or otherwise). This includes phrases, such as “HubSpot Partner” or “HubSpot Design Certified”.
  • You may not use a trademark, domain name, or logo that is confusingly similar to our marks.

Looking to use one of our marks? Get in touch with us at trademarks@hubspot.com.