The HubSpot products allow users to login to their HubSpot accounts using built-in HubSpot login, “Sign in with Google” login, or Single Sign On (SSO). The built-in login enforces a uniform password policy which requires a minimum of 8 characters and a combination of lower and upper case letters, special characters, whitespace, and numbers. People who use HubSpot’s built-in login cannot change the default password policy.
The “Sign in with Google” feature is available to all HubSpot customers. More advanced SAML-based SSO integrated with any SAML-based IDP is available with any hub at the enterprise tier level.
Customers who use an SSO provider can set up SSO-based login for their users. Instructions for setting up SSO are available on this knowledge base article and HubSpot Academy. Single Sign On and Google login users can configure a password policy in their SSO provider or with their Google accounts.
Customers who use HubSpot’s built-in login are also encouraged to set up two-factor authentication for their HubSpot accounts, and portal administrators can configure their HubSpot portals to ensure that all users have two-factor authentication enabled.